Anyone thinking people don’t care about the printed newspaper these days should talk with T&D Circulation Director Barbara West-Ravenell.
When mechanical problems delayed the The Times and Democrat’s press run on Sunday night and into the day on Monday, the result was subscribers not receiving their newspaper on schedule on Labor Day morning. Never mind that it was a holiday – or maybe in part because of it – people were not happy. They expect the newspaper to be there and be there on schedule.
So hundreds called to find out – most thinking they, individually, had been missed on Monday morning or that the holiday had something to do with the problem.
One said he knows for a fact that there is a T&D every day except the day after Christmas and there had to be paper for Monday. He wanted the newspaper then – no matter the problems.
Most said they understood and delivery as soon as possible would be fine.
Some talked about how important the newspaper is to them.
“Older customers, in particular, say they live by their paper,” West-Ravenell said. “Every morning, they said, they get their coffee and read the paper. When that paper was not there, they started calling. They understood but were not happy.”
Ultimately, the problems on our end were fixed and we ran the presses about 12 hours behind schedule for the Monday edition, which was delivered along with the Tuesday T&D early on Sept. 4.
It was gratifying to see that in an era when people are told at every turn that printed newspapers are going the way of the dinosaur, they showed they care about the product – a lot.
Never mind that we told the world early Monday via our website, TheTandD.com, that the printed paper was delayed. Never mind that we provided free access to the website and the e-edition electronic pages of the printed newspaper, print subscribers want the print product.
Offering diverse ways to get your news is what we are all about – and will continue to be.
And as we told readers in our Tuesday edition in an explanation of what happened with Monday’s paper, no one cares more about you getting your newspaper on schedule than the entire T&D team.