COLUMBIA -- Breaking its all-time record, Midlands Gives has raised an estimated total of $2,028,966 via 14,272 individual gifts.
Featuring 415 participating nonprofits, the 18-hour online giving challenge was hosted by Central Carolina Community Foundation on May 7.
“We join more than 400 nonprofits in saying thank you to thousands of donors who made this possible,” says JoAnn Turnquist, president and CEO of Central Carolina Community Foundation. “Working together we raised $2,028,966 via 14,272 gifts. Our board and staff are overwhelmed by the ongoing generosity of folks in our region. Thank you!”
Since the inception of Midlands Gives in 2014, Central Carolina Community Foundation has raised more than $9.3 million for hundreds of local nonprofits.
In 2018, Midlands Gives raised $1,756,332 via 14,665 individual gifts. In 2014, the event’s inaugural year, $704,932.23 was raised, via 5,186 individual gifts, for 150 charities.
Midlands Gives is one of almost 100 giving days that take place in cities across America throughout the year. In 2015 and 2016, Midlands Gives ranked in the top 10 in the nation in number of individual gifts, indicating the widespread generosity of the region.
“The support of our corporate philanthropy champions cannot be overstated. The fact that matching gifts and prizes have doubled to almost $200,000 shows how much generosity courses through our region,” Turnquist said. “It's so exciting to see what happens when nonprofits, the business community and givers from across so many diverse communities come together to lift up the Midlands.”
During Midlands Gives 2019, Dominion Energy doubled both of its incentive prizes, increasing the total prizes to $194,500 — the largest number of sponsored prizes in Midlands Gives history. Corporate Philanthropy Champions — including Dominion Energy, Aflac, Nephron Pharmaceuticals Corporation, BB&T, BlueCross BlueShield of South Carolina, Southeastern Freight Lines, and more — provided financial incentives, matching gifts and prizes for nonprofits on May 7 amplifying individuals’ contributions of $20 or more.
Community members came to Midlands Gives headquarters at Segra Park for the Dominion Energy putting challenge. At the start of the challenge, Dominion Energy announced it would double the number of $500 prizes available from 10 to 20 gifts. Through the lunch hour, visitors took two tries at putting a hole in one until all 20 prizes were awarded.
This year, donors could set up recurring gifts during Midlands Gives, a new feature for the online platform. Donors set up automated, online donations to the nonprofit(s) of choice and set the frequency to monthly or quarterly. Donations are automatically processed on the date designated, allowing donors to easily support their favorite nonprofits throughout the year.
This year, 415 nonprofits across the 11 Midlands counties served by the foundation participated in Midlands Gives — setting a record for the largest number of participating nonprofits in Midlands Gives history. From animal rescue to environmental conservation, youth development and more, almost all of the 415 nonprofits received at least one donation.
For the second year, Champion Pages acted as a vehicle for individuals to share their philanthropic passions. Many shared Champion Pages on social media and sent direct links to their networks, resulting in $63,764 raised for a variety of local nonprofits