DENMARK – The Denmark Technical College Area Commission feels it can finally move forward now that the possibility of closure is gone.
Board Chairman Kevin Whitt said the institution must now put a focus on the recruitment of students to increase enrollment at the college.
“As it seems like we’re going to be an operating facility, and we’re not going to have to deal with the continued fight to maintain the door open, we need to put together a team of people to create a very clear, very strategic plan,” Whitt said at a meeting last month.
“Now that it seems like we have a reprieve from that, I think we need to really let people know Denmark Tech is here, our doors are open and we’re recruiting students,” Hall said.
The S.C. House passed a budget this year that would have closed the college and converted it into an area trade school. The Senate did not agree, and the final version of the budget allows Denmark Tech to remain open as a college.
Whitt called for the formation of a team to study and develop a marketing plan for the college, with hopes that the plan will aid the recruitment of students.
Interim President Dr. Christopher Hall noted that a strategic team has already been developed to study the recruitment issue.
“Enrollment is that premiere issue that we need to focus on. Since I’ve been here at the college, I think that the number one thing that has been hurting enrollment has been the cloud that was over the college that the college may close,” Hall said.
“In my efforts to do that, what I did was we created a committee here on campus of various people and students to create a short-term marketing strategy. We wanted to get all areas of the college involved, including students, so we make sure we are reaching our target group,” Hall stated.
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