Bamberg County is launching a new brand to market its assets, with a special focus on nature and the Edisto River.

“SouthernCarolina Regional Development Alliance hired Alison South Marketing Group of Aiken to develop the brand with the goal to raise awareness of the attributes of Bamberg County,” said Danny Black, the president and CEO of the SouthernCarolina Regional Development Alliance.

The brand was officially unveiled Thursday night at the Bamberg County Chamber of Commerce’s annual banquet.

The new brand includes a logo, tagline and colors that will be used on the county website and other marketing materials.

“The new brand captures the spirit of Bamberg County’s present and future,” said Kay Maxwell, the vice president of marketing for the SouthernCarolina Alliance.

“The families and businesses that have invested in our communities have the power and responsibility to shape our future. We are proud of that investment and history, but we are looking forward to the progress that new jobs, leadership and community engagement can bring. The new brand embraces that ideal, while also appealing to those who are just learning about Bamberg County,” she said.

The branding campaign was funded by the SouthernCarolina Regional Development Alliance and a grant from the S.C. Department of Commerce.

“This rebrand will do a couple of things,” Black said. “It will rally the troops, so to speak, and get everyone in Bamberg together, wanting to be a part of something bigger, something new and unique. It will also catch the attention of people who are traveling through and industry looking at the area.”

The logo is the word BAMBERG in capital letters, split horizontally by a wavy line. The top is orange and the bottom is blue. The wavy line represents the Edisto River, which winds through the county, and the adjacent rolling landscape.

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The letters “BE” remain one color so they stand out to form the tagline BE Bamberg, which is designed as a rally cry for residents.

“We are asking people to be united, be involved, be supportive – be Bamberg,” said Ron Turner, the branding manager for Alison South Marketing Group.

Turner said the colors were chosen carefully.

“The orange represents the sunrise and sunset that are so beautiful in Bamberg County, and the blue reminds us of the flow of water or the wide-open sky,” he said.

The logo is used with the official slogan: Bamberg County – Naturally.

“With farmland, hunting and the river, we see how important nature is to Bamberg County,” Turner said. “But other things also come naturally, such as hospitality, a dedicated and willing workforce, top-notch industry and more – all of which can be advertised to get people to stop and see what Bamberg has to offer.”

The Facebook page Be Bamberg has been formed.

“We are using the Be Bamberg page to share good news from around Bamberg County,” Maxwell said. “We post original videos and content about good things that people and businesses in the county are doing. It is a source for news and discussion about the industries, people and places of Bamberg County, and we invite everyone to like the page and be a part of the discussion.”

Bamberg County Council Vice Chairwoman Sharon Hammond sees the Be Bamberg campaign as a fresh start.

“We all have to start working together,” she said at the October council meeting. “Let’s take a pledge that we are all going to Be Bamberg. This is new. Let’s start it now and let’s all Be Bamberg.”

The Southern Carolina Regional Development Alliance is a nonprofit, regional economic development partnership with the objective of recruiting industries to locate in South Carolina. It represents the counties of Allendale, Bamberg, Barnwell, Beaufort, Colleton, Hampton and Jasper.

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