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Rachelle: The flavor of success
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Rachelle: The flavor of success

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Women in Business - Rachelle Jamerson Holmes

2019 was an award-winning year for Rachelle Jamerson-Holmes and “World Famous Rachelle’s Island Tea.”

Rachelle Jamerson-Holmes has made the year 2019 a significant one for herself and the businesses she founded.

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The owner of Rachelle's Island and Thee Matriarch Bed & Breakfast, Meeting and Events Venue in downtown Orangeburg, Rachelle and her husband and business partner Chef Fred Holmes have seen the business gain significant acclaim during the year. And Jamerson-Holmes has taken on the role of chair of the Advisory Board for the S.C. Small Business Development Centers.

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Best sweet tea and more

The business from which Thee Matriarch was born in 1992, Rachelle’s Island, celebrated its 27th anniversary on Sept. 20. And it did so in style with Jamerson-Holmes’ signature “World Famous Rachelle’s Island Tea” winning more awards.

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On Sept. 21, the signature beverage won first place People’s Choice BEST Sweet Tea for the second consecutive year at the Summerville Sweet Tea Festival. The tea was picked as the best from among 30 contestants.

In the spring, World Famous Rachelle’s Island Tea was named Taste of Black Columbia BEST Sweet Champions from among 20-plus contestants. The competition consisted of all types of sweets, including baked goods and candies.

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A month later, the tea was the featured beverage and won acclaim from the 22 Democratic presidential candidates in attendance at Congressman James Clyburn’s World-Famous Fish Fry held at EdVenture Children's Museum in Columbia.

In July, the tea “did it again,” winning at the Summer Showcase Orangeburg City Favorite Food & Restaurants presented by Prince of Orange Mall.

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It also was the featured beverage at the S.C. Department of Parks, Recreation and Tourism’s 50th anniversary of the South Carolina Welcome Centers, the 25th anniversary celebration of the South Carolina African American Heritage Commission, the SC ABW Day Women’s Conference hosted by the SC Area Council of ABWA, and the The Fabulous Frolic hosted by the Coastal Chapter of Sisters on the Fly (over 100 attendees).

Rachelle’s Island Tea was featured in PineStraw Magazine in July 2019 and in the SC SBDC Brochure in May 2019.

Rachelle founded and created the signature line of World Famous Rachelle's Island Beverages in 1994 when she opened Island Deli within her women's clothing boutique, Rachelle's Island Boutique. Jamerson-Holmes served her guests gourmet salads and sandwiches while quenching their thirst with her refreshing Southern Rachelle's Island Tea, Island Punch and Island Lemonade.

Want to get a whole lot more from

Rachelle is looking forward to the day when customers can walk into stores and restaurants and purchase Rachelle's Island Beverages. Locally you can purchase by the gallon Rachelle's Island Tea, Island Punch and Island Lemonade at Thee Matriarch Bed & Breakfast and place orders for special events. The Collectible bottles were launched this past November.

To catch up with Rachelle and Fred on Rachelle's Island Tea Stops nationally, like, follow and share Rachelle's Island Tea on Facebook, Instagram and Twitter. Thee Matriarch Bed & Breakfast, 1170 Fischer St. Orangeburg, SC 29115. 803-937-4271

SC SBDC leadership

Small Business Development Centers actively work with many women-owned businesses.

The South Carolina SBDC ( is partially funded through a cooperative agreement with the U.S. Small Business Administration, in partnership with the state. The Orangeburg Region SBDC is hosted by South Carolina State University and serves as the regional office for a seven-county area.

The SBDC offers one-on-one business consulting at no charge and educational outreach in the form of workshops. It connects businesses to resources.

As the new SC SBDC advisory board chair, Jamerson-Holmes now has the opportunity to promote the SBDC in a significant way – and help get the push toward business success that the SBDC gave her a quarter-century ago as one of its first clients.

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Michele Abraham is state director of the SC SBDC. She says: “As a small business owner who has utilized SBDC services many times over the years, Rachelle has always been a strong advocate for the SC SBDC. She serves as the 2019 chair of my state advisory council, bringing her passion for small business to engage our entire organization and to organize and encourage the other council members to actively support and promote the SCSBDC. We are blessed to benefit from her leadership.”

SCSU Region Small Business Development Center Region Director Jim Johnson says, “Jamerson-Holmes has been a longtime supporter and client of the S.C. State Region Small Business Development Center. She has served on our region advisory board for many years and now serves as the chairman of the state advisory board. Ms. Jamerson-Holmes has been a valuable asset to the SBDC assisting with advocacy and attending many of our functions. The SBDC is lucky to have such an active small business person support the program, which helps local small business thrive and the economy grow.”

Jamerson-Holmes and husband Chef Fred are featured on the cover of the 2019 state brochure for the SC SBDC.

Rise of a businesswoman

Rachelle Jamerson-Holmes is an Orangeburg native, award-winning fashion designer, entrepreneur and motivational speaker.

After graduating from Orangeburg-Wilkinson High School and Winthrop University, Jamerson-Holmes lived in New York pursuing her dream as a model and fashion designer. She opened her Fashion Design Studio in Harlem, where she designed and tailored custom apparel for men, women and celebrities such as Rap Artist Kool Moe Dee. Rachelle studied at the Fashion Institute of Technology, worked for acclaimed fashion houses such as Mary McFadden and Holly Lueders and won numerous awards while living there. In 1990 she was named New Day Associates/Hennessy Cognac Designer of the Year and later captured the National Council of Negro Women Service Award.

Her designs have been featured at the acclaimed Apollo Theater, MTV Style Report, BET Screen Scene and The New York Times feature on young designers.

During her time in New York, Jamerson-Holmes produced a fashion extravaganza show titled, “The Hottest Show Off Broadway.”

“I brought the show home to Orangeburg for three years and after the 1992 show, I opened a Rachelle’s Island pop-up store for 90 days in a small location on Russell Street to service customers who wanted purchase my designs and I’ve been here since," she said.

Over the 27 years of Rachelle’s Island, Jamerson-Holmes has continued to raise the bar.

In 1994, she decided to expand. She purchased the yellow house in the heart of downtown on the corner of Middleton and Fischer streets and named it Rachelle’s Island Boutique.

The vision for Rachelle’s Island is to design and develop an oasis downtown comprised of shopping, dining and lodging. In 2001 she purchased the two houses adjacent to Rachelle’s Island Boutique on Fischer Street with the expectation to develop them into additional avenues of revitalizing the downtown area. That vision is materializing and has expanded into a brick-and-mortar travel agency, Island Cruises and Tours, and a beautiful bed and breakfast, Thee Matriarch.

With the opening of the first boutique inn and event venue in Orangeburg, Thee Matriarch Bed & Breakfast, Meeting and Events Venue in 2007, Rachelle utilized her first love of fashion and designing to create a gorgeous rental facility and three relaxing accommodations in which she uniquely named, designed and themed each room in the renovated century-old home.

Today, Thee Matriarch features meeting and event rental space, luxury bedroom suites, and offers both onsite and offsite catering services.

More honors

Rachelle -- along with her husband, who is chef at Thee Matriarch -- has earned many awards. They include:

• In 1995, Rachelle’s Island was the first downtown Orangeburg merchant to receive the Master Merchant Award from the S.C. Downtown Development Association.

• In 1999, Jamerson-Holmes was recognized as the U.S. Department of Commerce’s National Minority Female Entrepreneur of the Year and became one of three inaugural recipients of the BB&T Trailblazers Award.

• In 2007, Rachelle and Chef Fred were featured in Success From Home magazine as well as Your Business At Home magazine in October 2008.

• In 2014, Thee Matriarch garnered national ranking among The Top 7 Black-Owned Bed and Breakfast Inns by Black Enterprise.

• In 2015, Thee Matriarch was ranked among an impressive list of 29 Best Romantic Getaways in S.C. by VacationIdea dream vacation magazine and also was recognized as one of the 12 unforgettable vacations in the state as posted by the travel website

• In 2017, Rachelle and Chef Fred were chosen to compete in the Couples BuzzFeed Tasty Date Night Cooking Challenge at the Charleston Wine & Food Festival. BuzzFeed released the challenge video in April 2017 and it attracted 4.4 million viewers.

• In 2017, the inn was one of three B&B's featured in the Official South Carolina 2017 Visitors Guide Discover South Carolina

• In 2018, Rachelle’s Island was honored at The Orangeburg Legacy of Black Business Gala for businesses that have been open for 25 years or more.

• In 2018, the inn was featured in Palmetto State Weddings among the 20 South Carolina Bed & Breakfasts Perfect for Weddings.


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