Chic-fil-A commercial

Before members of the corporate board had a chance to see the new Chic-fil-A of Orangeburg breakfast commercial, local residents saw the premiere of “More Than A Routine” on Oct. 2 at the restaurant during a private viewing party.

“I started dancing in the stands and didn’t care who was watching.”

On Oct. 22, Claflin graduate Alan Brooks said he was in amazement as he witnessed more than 1,000 people watch the Chick-fil-A breakfast commercial he directed play on the jumbotron on the Willie E. Jefferies Field as the South Carolina State Bulldogs took on Delaware State.

“It was homecoming, and spectators probably thought I was dancing for other reasons, but it was a spirit of excitement and gratefulness that came over me that I could not contain,” Brooks said.

This was the first time he had seen the 30-second "More Than A Routine" commercial since the exclusive viewing party held at the St. Matthews Road restaurant earlier in October.

Brooks is a hard worker who will make things better wherever he’s planted, said Wayne Murphy, owner and operator of Chick-fil-A of Orangeburg.

To an inmate group of stakeholders, Murphy spoke fondly of his former employee during the private screening.

He noted Brooks took the vision that he and his wife had to help promote the breakfast menu and made it a reality.

The commercial features many familiar faces in the Orangeburg community and highlights that while people start their day differently, we have much more in common than we realize.

If you ask Brooks what was the best part of directing the breakfast commercial, he would tell you that it’s the ability to capture the fact that at the heart of Chick-fil-A, especially the Orangeburg franchise, are people.

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“You can’t make it in this world without people. Customer courtesy, people courtesy is what I learned most under the leadership of the Murphys,” Brooks said.

The Times and Democrat featured a story about Brooks’ independent film "Wounded" starring the late Thomas “Tommy” Strawn earlier this year.

The film will premiere at the South Carolina Underground Festival in Charleston at the Olde Village Community Building at 6 p.m. on Nov. 12.

Many doors have opened for him since releasing ‘Wounded,’ a film about childhood molestation and its lingering effects, Brooks said.

In addition to the breakfast commercial for Chick-fil-A of Orangeburg, he was one of three panelists from Claflin featured at the first University of South Carolina Broadcast Education Association’s Fall Super-Regional Conference and he most recently directed a domestic violence documentary in Greenville.

Brooks now has his sights set on Atlanta, where he will intern with internationally known photographer, producer and creative director Derek Blanks.

“Life is really more than a routine, or at least it should be. It’s about making a difference one day at a time, one person at a time.” Brooks said. “My hope is that I am making a difference through the lens.”

Watch the "More Than A Routine" Chick-fil-A commercial at  https://www.facebook.com/ChickfilAOrangeburg/videos/1200453796692432/

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Connect with writer on Twitter @KimberleiDavis or newsmediajournalist@gmail.com.


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