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Highway signs to mark more farms, rural attractions

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COLUMBIA — Four new highway signs directing travelers to rural attractions or working farms in South Carolina will be installed by the end of April.

The signs are part of the new Tourism Oriented Directional Signage (TODS) program housed at the South Carolina Department of Transportation and administered cooperatively by the South Carolina Department of Parks, Recreation & Tourism and the South Carolina Department of Agriculture.

The program was developed by the Legislature in 2012 to help South Carolinians and tourists find authentic experiences off the beaten path and to drive traffic and business to rural destinations.

The four signs that will be installed by the end of April, and their locations, are:

Cottle Farm Strawberries – U.S. 378 at Trotter Road in Columbia

Fire Fly Distillery and Irvin House Vineyard – S.C. 700 at Liberia Road, and Liberia Road at Bear Bluff Road on Wadmalaw Island in Charleston County

Bee City Zoo – S.C. 61 at Bittersweet Lane in Cottageville in Colleton County

In addition to the first four signs, 18 other requests have been approved and are being processed. Those signs are expected to be installed this calendar year at the following locations:

Jim Harrison Gallery, Denmark

Audubon Center at Beidler Forest, Harleyville

Hunter’s Store Regional Visitor Center, Pendleton

Pig-N-Vittles, Chesterfield

Olde English District Tourism Commission, Richburg

Old McCaskill’s Farms B&B, Rembert

Carolina Motorsports Park, Kershaw

Lighthouse Lake Keowee Restaurant and Event Center, Seneca

Nantahala Outdoor Center, Mountain Rest

Charleston Tea Plantation, Wadmalaw Island

Split Creek Farm, Anderson

Bush-N-Vine Farm, York

Walker Century Farms, Anderson

Simple Times Farm, Enoree

The Happy Berry Inc., Six Mile

Six and Twenty Distiller, Piedmont

Windy Hill Orchard and Cidery, York

La Belle Amie Vineyard, Little River

The TODS program is currently in a pre-approval stage for new applications and the deadline for applications is April 30.

The process for receiving TODS signing can take several months. It requires pre-certification from SCPRT or SCDA, a review and approval from the program oversight committee and a contractual agreement with SCDOT’s contract signing administrator – South Carolina Logos, Inc.

To be eligible for TODS signage, attractions must meet certain tourism and agri-tourism criteria.

For a complete list of regulations, visit


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