COLUMBIA (AP) — San Francisco 49ers running back Marcus Lattimore has recorded two “Play Responsibly” ads for the South Carolina Education Lottery.
The former South Carolina running back was paid $20,000 for a 30-second and a 15-second ad, The State newspaper (http://bit.ly/1920AAL) reported. They ads are expected to run for a year.
Lattimore recorded the ads at Williams-Brice Stadium with lottery director Paula Harper Bethea. The ads cut between highlights and a conversation in the stadium between Lattimore and Bethea.
“We put a lot of our marketing toward people playing responsibly, to play just for fun,” Bethea said.
He is the first celebrity to appear in the “Play Responsibly” commercials.
Professional wrestler Ric Flair and television game show personalities Vanna White and Pat Sajak have promoted lottery games.
Lattimore was Southeastern Conference freshman of the year in 2010. His second and third seasons were cut short by knee injuries.
Lattimore set the school record for career touchdowns at 41. He was drafted by the San Francisco 49ers as the 131st pick in the NFL draft.
Lattimore also is working with Charleston’s First Choice by Select Health of South Carolina to encourage 17-to-21-year-olds to take advantage of medical wellness visits. More than 7,500 First Choice members will receive a personalized telephone message from Lattimore this week on the importance of the visits.