Farmers' market documentary opens in Orangeburg

2011-10-06T14:00:00Z Farmers' market documentary opens in OrangeburgSpecial to The T&D The Times and Democrat
October 06, 2011 2:00 pm  • 

A new documentary film telling the story of the Right Choice, Fresh Start Farmers' Market will debut in Orangeburg on Oct. 13 and 18.

The market, the first in South Carolina - and among the first in the country - to partner with a federally qualified health center (in this case, Family Health Centers Inc.), opened in Orangeburg in early June. Its goal is to increase access to and consumption of healthy foods by people living in rural areas.

Dr. Darcy Freedman, a researcher in USC's College of Social Work who led the move to create the farmers' market, and Dr. Heather Brandt, a researcher in USC's Arnold School of Public Health, teamed up with Professor Laura Kissel and two student filmmakers in USC's media arts program to produce the film.

They used personal stories, community profiles and expert interviews to showcase the market.

The first screening of "Planting Healthy Roots: A Look at the Right Choice, Fresh Start Farmers' Market," is set for 6:30 to 8 p.m. Thursday, Oct. 13, at Trinity United Methodist Church, 185 Boulevard St. NE. The second viewing will be from 6:30 to 8 p.m. Tuesday, Oct. 18, in the John W. Matthews Jr. Auditorium at South Carolina State University, 810 Goff Ave.

The viewings are free and open to the public. Due to limited seating, reservations are requested by Friday, Oct. 7, for the Oct. 13 viewing, or by Friday, Oct. 14, for the Oct. 18 viewing. To reserve a seat, call Shanna Hastie at 803-777-2674 or email

The market is supported by a grant from the Centers for Disease Control and Prevention to the S.C. Cancer Prevention and Control Research Network at the University of South Carolina. Freedman and Brandt received funding from the USC Science and Health Communication Research Group to make the documentary about the market.

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